The 29th of May 2026 represents a watershed moment for the building sector in Italy. It is the ultimate deadline set by the European Union for the national transposition of the new Energy Performance of Buildings Directive (EPBD), widely known as the “Green Homes Directive“.
While the debate often centres around obligations and penalties, for window and door professionals, it is vital to understand the technical aspects of the legislation in order to turn them into concrete selling points.
What the Green Homes Directive is and what it actually entails
The objective of the directive is the progressive decarbonisation of the European building stock by 2050. This is not an immediate renovation mandate for individual citizens, but rather a national target: Italy must reduce the average primary energy consumption of residential buildings by 16% by 2030, and by 20-22% by 2035.
To achieve these figures, the legislator’s focus has shifted from mere “winter thermal retention” (external insulation and boilers) to the overall management of the building, introducing a fundamental concept: passive cooling.
The role of aluminium shutters
With rising average temperatures, the heavy use of air conditioning during summer severely impacts a property’s energy rating. The Green Homes Directive aims to curb this energy waste by promoting the installation of systems capable of blocking solar radiation before it hits the glass.
Within this regulatory framework, aluminium shutters are no longer considered merely aesthetic elements; they become certified solar shading systems. They are essential technical components for calculating the Energy Performance Certificate (EPC) and allow access to dedicated tax incentives (such as the Ecobonus).
An opportunity for showrooms
For those selling windows and doors, the Green Homes Directive is the most powerful commercial lever in recent years. End customers are seeking solutions to bring their properties in line with future market demands and to prevent the devaluation of their homes. Offering a shutter today means selling regulatory compliance, living comfort, and a sharp reduction in energy bills.
The importance of a certified industrial partner
However, to close these deals, theory is not enough: you need technically unassailable solutions and the certainty of a supply chain that never stops.
Punto Persiane designs and manufactures aluminium shutters engineered to meet the most stringent thermal transmittance and resistance requirements dictated by European and Italian regulations.
But the true guarantee for your showroom is the strength of our structure. As recently certified by the Giornale di Brescia, which included us in their report of the top “1000 SMEs” in the region for revenue and growth, ours is a genuine and financially sound industrial infrastructure.
Relying on Punto Persiane means counting on a company capable of handling large volumes and supplying a comprehensive range of models and finishes, without ever compromising on certifications. You leverage the opportunities of the Directive to guide customer choices in the showroom; we guarantee you the technical products and production reliability to win the deal.
Contact your dedicated agent or download our catalogues to instantly get the right solutions for your upcoming projects.